Blanco is one of the world's leading manufacturers for sinks, mixer taps and waste systems and is once again taking advantage of the LivingKitchen international kitchen trade fair in Cologne to showcase its innovations. "A Story of Quality" proclaims the motto on the spacious, newly designed Blanco stand. This leitmotiv applies both to the attractive new products and the many different facets of tried and tested Blanco quality. In addition to the product highlights, the premium manufacturer is also putting its special strengths on display – whether innovative materials, outstanding design concepts or valuable delivery and customer service add-ons. At the same time, "A Story of Quality" reflects the strict focus on quality that marks the global presence of this traditional German company with its many subsidiaries and sales partners, which is celebrating its ninetieth anniversary in 2015.
„We could not think of a better start in the year”, says Chairman of the Executive Board/CEO, Achim Schreiber. "LivingKitchen is the international show for the entire kitchen sector, in the heart of Germany. The trade fair is the ideal platform for us, as we once again look to inspire our retail partners, as well as planners and architects, with material innovations and tailored product concepts that are a kitchen designer's dream."
Silgranit PuraDur sinks are just one focus of attention at LivingKitchen. Blanco has been the global leader for many years with this outstandingly easy to clean and durable material. In 1981, the company was the first in the industry to put composite sinks on the market – a milestone in sink evolution. Since then, Blanco has continuously developed and perfected the material. The trend colours, outstanding design and particularly enjoyable feel of the current range are truly inspiring. In terms of mixer taps, Blanco demonstrates a keen understanding of the different market requirements at home and abroad – as is also evident from the exceptionally varied range that precisely matches the sink programme and the stainless steel, Silgranit and ceramic materials used for the sinks.
"Blanco is setting the highest standards again this year. LivingKitchen is the perfect opportunity for us to display a broad spectrum of attractive, market-oriented innovations to our international guests, and involve them in meaningful discussion", points out International Sales Director, Uwe Johannböcke.
The LivingKitchen trade fair takes place during imm cologne, from 19 to 25 January 2015, and is open daily from 9 am to 6 pm, and until 5 pm on Sunday. The Blanco exhibition stand is located in Hall 4.2 (C 020–029). The event is open to the public on 23, 24 und 25 January, giving consumers the opportunity to get a close look at the manufacturer's latest trends and solutions for a modern kitchen, concentrated in one place.