Just a few months after the successful autumn exhibition of the German sales team at Gut Böckel in Germany, Blanco will be appearing with more new ideas and products at the “LivingKitchen 2013” in Cologne. From 14-20 January 2013, the new top event, which took place for the first time two years ago as part of the IMM international furniture trade fair, will be presenting product innovations and furnishing trends on every aspect of the kitchen and kitchen life to trade visitors, and to consumers over the weekend. Following the tremendous response to the premiere in 2011, Blanco will again be appearing in a central location in Hall 4.2 (C-020/C-029). The manufacturer, who is based in Oberderdingen in the German state of Baden-Württemberg, is one of the world’s leading suppliers of high quality mixer taps, waste systems and accessories for domestic kitchens.
Under the motto of “Passion for Perfection”, the company has positioned itself as a future-oriented premium brand with consistently high standards of functionality, design, service and quality. The brand values are implemented perfectly in an exceptional trade fair appearance with impressive displays. At the same time, they address one of the focuses of the German market leader for mixer taps: with numerous up-to-date model series, special versions for installation in front of a window, the absolutely new hot water system Blanco Hot plus two “LivingKitchen” premieres, Blanco demonstrates innovative strength and its exceptionally keen understanding of and for the market’s many and various requirements. Uncompromising quality and proven design competence are also reflected in the area of sink centres. The world’s leading manufacturer of granite sinks will be showing attractive innovations from the extraordinarily easy-care Silgranit PuraDur II programme and extensions to the Blanco SteelArt range. The exclusive sub-brand stands for exceptional sinks and bowls in a system design, plus handmade individual stainless steel solutions that are supported by the latest manufacturing technology. Furthermore, a new line in waste management systems completes the broad range of new ideas and innovations.
“We are really happy the ‘LivingKitchen’ has established itself as the leading international trade fair, and we are delighted to be welcoming our guests in this exclusive ambience,” said Achim Schreiber, Chairman of the Executive Board. In addition to its national customers, the sink specialist is expecting trade visitors from Western Europe, the USA, Canada, Russia and Asia, and will also use the trade fair as a platform for meetings with its subsidiaries and international marketing partners.
“Those of our customers and business partners who were unable to attend Gut Böckel will have the perfect opportunity to obtain information in January – especially as we will be showing an even broader range of items from our current product programme,” promised Lars Kreutz, Sales Director Germany. Over the three public days Friday, Saturday and Sunday, consumers will also be able to see up close just how the most important working place in the kitchen can be made more comfortable and more efficient.