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BLANCO Canada at IDS 2019

Blanco delivers a sense of discovery and exploration to IDS 2019

14.01.2019|

TORONTO – Blanco Canada is proud to announce the unveiling of its bold and interactive concept space designed specifically for the 2019 Interior Design Show (IDS) to launch its new SILGRANIT colour, Concrete Gray. The highly conceptual exhibit will allow attendees to learn about and experience this new colour in a fresh, explorative, and exciting way.

Blanco partnered with Arc & Co Design Collective to create a full brand experience between two exhibit spaces: booths 1444 and 1448. The Concrete Gray installation will share the concept of a “graceful balance” between raw material and engineered refinement. Impactful in its presence, the space will feature weighty, monolithic concrete boulders, cradled in clear acrylic and thin metal rods - instilling a sense of wonder and transcending the common understanding of gravity’s force over weight. The structure is strong and durable, reflective of the longevity, and tenacity of the Blanco brand. It is designed to fully evoke Concrete Gray not only as a colour, but also as an impressive granite composite material.

“In its essence, Blanco is a brand filled with graceful balance between its dualities. It is refined, but natural. It is strong, but gentle. The concept space we have designed embodies this very idea. From its cantilevered form, to the juxtaposing textures and materials, this space truly epitomizes Blanco and SILGRANIT as an experience,” says Robert Joel Cortez, Creative Director / Partner at Arc & Co.

The Interior Design Show in Toronto is an experiential four-day weekend event happening from Jan. 17th – 20th at the Metro Toronto Convention Centre that brings people together to celebrate the power of design.

About Arc & Co. Design Collective:

Arc & Co. Design Collective is a multidisciplinary design agency that specializes in merging graphic design with three-dimensional projects, including exhibit design and packaging design. Based in downtown Toronto, they endeavor to combine their passion for creative communication with clients who are just as passionate about their brands. With every project, Arc & Co.’s multidisciplinary approach provides clients with impeccably finished designs that offer audiences a full brand experience. With their extensive design knowledge, experience, and limitless imagination, Arc & Co. seeks to execute design solutions that will generate outstanding results.

About BLANCO:

For three generations, Blanco has quietly and passionately elevated the standards for luxury sinks, faucets and accessories. Founded by Heinrich Blanc and family-owned since 1925, Blanco's humble beginnings originated in Oberderdingen, Germany - which is also the current location of Blanco’s global headquarters.

Proud of its European heritage and award-winning German engineering, Blanco is truly committed to high quality, innovative design and unsurpassed service. This can be seen in their unique selection of STEELART sinks, the natural warmth and beauty of SILGRANIT and the elegant artistry of Blanco faucets. In 2015, Blanco marked its 90th anniversary worldwide and Blanco Canada is home to North America’s SILGRANIT sink manufacturing facility. As a recognized leader in superior craftsmanship and innovation, Blanco products reflect human evolution that connects function, expression and technology.

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Contact for Public Relations

Edyta Drutis, Director of Marketing,

BLANCO Canada

T: 905-494-2415, C: 647-824-9611

edrutis@blancocanada.com,

www.blancocanada.com