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BLANCO CERANA Apron Front in Biscuit

BLANCO CERANA™ reinvents versatility with the addition of its warm, neutral Biscuit color to the one-of-a-kind Fireclay collection

01.08.2015|

CERANA is BLANCO’s first Fireclay sink in the U.S. market, and offers a unique reversible design that goes from traditional to contemporary offering exceptional style and versatility

LUMBERTON, NJ, January 2015 – BLANCO, German innovator of exceptional kitchen sinks and faucets, expands their exquisite Fireclay collection with the addition of a second color, Biscuit. CERANA features a unique, reversible design with two different corner styles to feature either a traditional rounded or contemporary contoured apron front. Made of natural material, BLANCO CERANA is highly resistant to shock, heat, acid, discoloration and chips.

“The luxurious BLANCO CERANA makes a statement on many levels,” states Tim Maicher, Director of Marketing for BLANCO. “Now, with the addition of our unique Biscuit color we are able to offer a warm and neutral feel providing for much more versatility. We’re seeing the fusion of traditional and contemporary in kitchen design today. The same is true of CERANA. The expanded Fireclay collection has introduced a new color that is a perfect match for today’s kitchen trends with natural surfaces and cabinetry.”

BLANCO CERANA’s ultra durable surface is fired at over 2,100° F with a center drain location and 9-1/4” bowl depth made of a proprietary Fireclay process allowing for a perfect, smooth, and easy-to-clean exterior. Its durability blended with sophisticated styling and ultra slim design make it one-of-a-kind.

BLANCO CERANA kitchen sink

  • Available in two reversible apron front single bowl styles: 30” and 33” and one bar bowl style: 18-7/8”
  • Retail price from $640-$1525
  • Available in Biscuit and White

About BLANCO
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks -and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.

For photography, interviews or questions, please call Lori Dolnick at 609-490-0999 x22 or ldolnick@frankadvertisingus.com.

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