BLANCO has launched its 2010 advertising campaigns to run in Elle Decor, House Beautiful, Metropolis, Interior Design, Kitchen & Bath Design News and Better Homes & Gardens Special Interest Publications. These three new ad messages capture the essence of what consumers and designers are looking for today in sink designs. 1) Individual style. The ARCON™ sink is at once modern and traditional – a blend of soft arches and sophisticated straight lines that says I’m uniquely different – and I go where I want to go. 2) Individual color. Sinks don’t have to always be stainless. They can be warm, hot or cool too! Create your own look with the palette of six SILGRANIT® II sink colors that coordinate with today’s popular surfaces. 3) Buy more than just a sink. Everyone wants more. More quality. More style. More options. When what you want is more sculpture than a bowl to hold water. When it takes 48 steps and 30 artisans to create one spectacular sink from a single sheet of stainless. Then that’s more than a sink. That’s a design statement. That’s BLANCO SteelArt®.
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