As many of you know Andie Day and I recently hosted an event in Boston called the #InStyleTour where BLANCO was featured. BLANCO was also gracious in sponsoring this event, which included area designers and bloggers and combined the beauty of BLANCO products with artwork by Giovanni DeCunto. To add to the event BLANCO offered a CULINA faucet and Giovanni offered a piece of art to be awarded to two guests in attendance.
The CULINA Faucet by BLANCO.
Surely two great pieces of art!
Here Michelle Cortizo, the winner of the CULINA faucet,
with Christy Emens from BLANCO and Giovanni DeCunto.
Below is Laurie Gorelick who was the winner of the painting by Giovanni.
The idea behind #InStyleTour was to create an event that would have a high degree of interest at looking more into BLANCO’s product line and also combining that with art.
Now many companies do host events but in fact when you get there it’s all about their products and more of a sales pitch. InStyleTour is about bringing together people that have mutual interests and a common bond started through social media and continued on in real life. It’s about building personal relationships and community, bound together through social media, design and a common interest in products of high quality and lasting value.
As these communities are formed, they create a place where conversations happen and in hosting events like this, a lasting memory is formed by those that attend.
BLANCO understands the value in creating and nurturing these communities to advance awareness of, not only their products, but also the people that make BLANCO such a great company. They see the long-term value in building relationships with designers and bloggers and having events such as this creates memories of a great evening, wonderful conversations and beautiful products. That memory will be there long after the event has passed.